I'm late again with posting my goals, but at least I'm failing a little better every time. Without further ado, here are my summer goals, and how I'm doing so far.
Firm Deadlines:
- finish wholesale order (woohoo!)
-
June, July, August BRAM
- art show entries from calender
("art" seems to be my latest hangup. I have a sketchbook full of ideas that are ready to go, but somehow keep "not making time" to do this. Some re prioritizing is in order.)
-
line sheet / catalog (by August 1) (done! now I'm adding my newest colors and patterns to my catalog)
- submit to design blogs (by September 1)
(ready to go for this month!)
* - new - get catalog completely updated
Projects that have been hanging out on the list for too long and need to get crossed off so i can move on with my life:
- write up 3 patterns (for blog / submission)
(still nope)
- finish orange quilt
(i looked at it, but no credit, again)
- art quilts / small texture language pieces from sketchbook (photos and show entries)
(still in the starting stages)
- photos of all new items taken, edited and posted
(still working on this, but I'm making good headway - partial credit)
-
full size samples (i've built up enough inventory to divert a representative selection. done!)
- photos of quilts already finished
(nope, again)
- how to batik for blog (video / pics?)
(nope, again)
Ongoing:
- maintain ongoing marketing efforts
(yes again!)
-
check with biz and marketing plans, evaluate progress and direction (done! both plans need some editing and revisions)
- follow up on existing store/gallery leads
(3 done, 3 in progress)
- 5 - 10 new store/gallery leads
(This will be done by Friday)
-
5 - 10 new deadlines added to calender (done!)
-
(new) revisions to biz and marketing plans
- (new) fleur pattern into production, build up inventory (done!)
-
(new) 3 more new marketing/promotion ideas
- (new) improve online conversion rate
(I've not yet reached my goal, but I've seen some improvement in traffic, new visitors, and conversion rate over the last 2 months. Partial credit, horray!)
Holidays: (NO! d'oh!)
-determine what to carry for holidays and how much (how many markets?)
-design new patterns and dye swatches for new holiday / fall / winter colors
(I've been working on this a bit, I need to step it up!)
-full-size samples
-photos
-begin production
All in all, I think I've made decent progress. I can't wait to see what July has in store for me!
... ... ...
I'm pretty sure I've said before that one of the things I really love about the arts market is meeting the people that like my work. So I thought it was perfect timing when
Stacey Halphen of Petite de Lis Paperie featured my tea towel on her
lovely blog a few days before the market. Since Stacey is a Baton Rouge local, and a regular attender of the Arts and Farmer's Markets, it was a perfect opportunity for us to meet up. Horray!
... ... ...