Last month, I decided to start setting seasonal goals instead of month-by-month, and I think this was an excellent decision. I was really productive, but I didn't feel too overwhelmed by my massive list. win/win!
Here's where things stand:
Firm Deadlines:
-
May 16 talk CFAL (whoops, that was yesterday, but I think I should still get to cross it off in June) (done!)
- finish custom orders (woohoo!)
(done!)
-
June, July, August BRAM
- art show entries from calender
(missed the deadline, but started a series and added new deadlines, so I get partial credit)
- line sheet / catalog (by August 1)
(done! I need some new pictures for my "products" page, but I have a usable document)
- submit to design blogs (by September 1)
(somewhat working on this, a few other things need to happen first, so it's on the back burner until mid-summer)
Projects that have been hanging out on the list for too long and need to get crossed off so i can move on with my life:
- write up 3 patterns (for blog / submission)
(nope)
- finish orange quilt
(i looked at it, but no credit)
- art quilts / small texture language pieces from sketchbook (photos and show entries)
(started! partial credit)
-
fleur de lys pattern (SERIOUSLY!) (done!)
- photos of all new items taken, edited and posted
(working on this)
- full size samples
(other than what I'm carrying in inventory, nope)
- photos of quilts already finished
(nope)
- how to batik for blog (video / pics?)
(nope)
Ongoing:
- maintain ongoing marketing efforts
(yes!)
-
implement at least 3 new marketing ideas / reach out in 3 new directions ( done! (ad, aha moment, food bloggers picnic))
-
check with biz and marketing plans, evaluate progress and direction (done! both plans need some editing and revisions)
- follow up on existing store/gallery leads
(in progress: 2 done, 2 in progress, 5th and 6th need to be addressed)
- 5 - 10 new store/gallery leads
(I have 2-4 new leads written in my sketchbook, need to add them to the list)
- 5 - 10 new deadlines added to calender
(I printed out at least 5 prospectuses for shows I'm interested in with realistic deadlines, need to add to calender)
-
(new) revisions to biz and marketing plans
-
(new) fleur pattern into production, build up inventory
-
(new) 3 more new marketing/promotion ideas
- (new) improve online conversion rate
Holidays: (NO! d'oh!)
-determine what to carry for holidays and how much (how many markets?)
-design new patterns and dye swatches for new holiday / fall / winter colors
-full-size samples
-photos
-begin production
... ... ...