Tuesday, July 6, 2010

monthly goals and petite de lis


I'm late again with posting my goals, but at least I'm failing a little better every time. Without further ado, here are my summer goals, and how I'm doing so far.

Firm Deadlines: 
- finish wholesale order (woohoo!)
- June, July, August BRAM
- art show entries from calender ("art" seems to be my latest hangup. I have a sketchbook full of ideas that are ready to go, but somehow keep "not making time" to do this. Some re prioritizing is in order.)
- line sheet / catalog  (by August 1) (done! now I'm adding my newest colors and patterns to my catalog)
- submit to design blogs (by September 1) (ready to go for this month!)
* - new - get catalog completely updated


Projects that have been hanging out on the list for too long and need to get crossed off so i can move on with my life:
- write up 3 patterns (for blog / submission) (still nope)
- finish orange quilt (i looked at it, but no credit, again)
- art quilts / small texture language pieces from sketchbook (photos and show entries) (still in the starting stages)
- photos of all new items taken, edited and posted (still working on this, but I'm making good headway - partial credit)
- full size samples (i've built up enough inventory to divert a representative selection. done!)
- photos of quilts already finished (nope, again)
- how to batik for blog (video / pics?) (nope, again)

Ongoing: 
- maintain ongoing marketing efforts (yes again!)
- check with biz and marketing plans, evaluate progress and direction (done! both plans need some editing and revisions)
- follow up on existing store/gallery leads (3 done, 3 in progress)
- 5 - 10 new store/gallery leads (This will be done by Friday)
- 5 - 10 new deadlines added to calender (done!)
- (new) revisions to biz and marketing plans
- (new) fleur pattern into production, build up inventory (done!)
- (new) 3 more new marketing/promotion ideas
-  (new) improve online conversion rate (I've not yet reached my goal, but I've seen some improvement in traffic, new visitors, and conversion rate over the last 2 months. Partial credit, horray!)
 
Holidays: (NO! d'oh!)
-determine what to carry for holidays and how much (how many markets?)
-design new patterns and dye swatches for new holiday / fall / winter colors (I've been working on this a bit, I need to step it up!)
-full-size samples
-photos
-begin production

All in all, I think I've made decent progress. I can't wait to see what July has in store for me!

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I'm pretty sure I've said before that one of the things I really love about the arts market is meeting the people that like my work. So I thought it was perfect timing when Stacey Halphen of Petite de Lis Paperie featured my tea towel on her lovely blog a few days before the market. Since Stacey is a Baton Rouge local, and a regular attender of the Arts and Farmer's Markets, it was a perfect opportunity for us to meet up. Horray!

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8 comments:

Stacey said...

Sara,
Thank you for the sweet note on your blog. I absolutely love the napkins I bought from you! I am looking forward to the next time we can visit at the market.
Take care,
Stacey

5 o'clock crows said...

Stacey,
I'm so glad that you love the napkins! It makes me so happy to know my work has found a happy home. I look forward to visiting at the market next month too!
Best - Sara

Lindsey said...

good luck with your July goals, it looks like you have a lot going on which can be good and frustrating.

Liz said...

Hey Sara LOVE your new tea towels... they are gorgeous! and really love that you are thinking to re-prioritize your time and get some artwork done, but them I am biased that way... Hope your month of July is everything wonderful that you want it to be...

Cyn @ RiverDogPrints said...

I think you've accomplished quite a bit since your last update. Good luck with your submissions to the blogs. What's not to love about 5ooc?

I should have put you on my list of goals for this month, so consider that DONE :)

5 o'clock crows said...

Thanks, Lindsey! I find I get more done when I have more on my list, but it's a fine line between motivating myself and overloading myself.

5 o'clock crows said...

Thanks, Liz! I'm starting to feel like something is missing in regards to my lack of artmaking, and the more I think about it, the harder time I have getting started. I need to just do it and stop overthinking everything!

5 o'clock crows said...

Thanks, Cyn!! :)

You've been on my mind lately - I need to shoot you an email. I've been sending good thoughts! I hope everything is going well.