Tuesday, February 2, 2010

monthly goals - february

Oh, wow! Where did January go? I know I was late in posting my goals, but boy, the month really flew by!

As usual, I think I was a little over-ambitious in setting out my goals, but I also think this is more or less how I am. Maybe one month I'll surprise myself and actually accomplish everything I set out to do.. ha!


To review, here is what i wanted to accomplish in January:

1. Hold sales consistent from last month.  
I missed the mark on this one; January sales were only 2/3 of December, but I still doubled sales from November, so I'm giving myself partial credit.

2. Get the online shops going in a serious way.
hmmm...  I took a few pictures, but I wouldn't say I accomplished the "serious" part. This one stays.

3. Wholesale!
I'm working on this. I've realized that this is a much bigger task than I'd really thought before I got into it. I need to rethink a bit, and break this down into more manageable steps every month.
    January breakdown:
     1. design one more base pattern and rework trellis stripe to be a 2-color pattern. (hex and dismas are ready to go)  Partial credit here... I have a bunch of sketches, but haven't finalized anything.
     2. rework my swatch book to show only base patterns, in all available colors and fabrics Working on this one... it's going to take a few months.
     3. full-size samples of all the products that I offer: dinner napkins, cocktail napkins, linen tea towels, placemats, quilts... also shower curtains, window curtain panels, throw pillows... am I missing anything?
(ETA- yep, forgot table cloths and table runners) Again, this will take a few months, but I'm working on it.
     4. line sheet  nope
     5. make sure my pricing is accurate nope 
     6. spiffy presentation   nope
     7. photos   nope

4. Approach the four BR stores on my list
I didn't do this one either, mainly because I didn't get as far with #3 as I'd hoped. Part of me says, just go and take some stuff to at least one store and go from there, but the other part of me wants to be prepared and make a really top-notch first impression.

5. Valentine's Day
success!

6. Replenish inventory
I did this one too, pretty much a natural extension of working through the wholesale step and developing swatches and samples.

February Goals

1. Increase sales from January
I'd really like to see a 150% increase from January, which would be back at the level of December sales.

2. New Products
    - Scarves. I painted a few silk scarves I had around on a whim to have some different products for the last market. They were pretty well received and I think I would have had more sales if I'd done them in more colors. I need to do this and maybe look into some gauzy cotton as well as silk.
   - Placemats. They're partly done from last month... need to finish them up, take photos, etc.
   - Tablecloths. I'm asked about them at every market. I need to start carrying them. At the very least, this month I need to get the material and plan the patterns/colorways that I want to do.

3. Wholesale!
This month, I need to:
   -finish swatches and products in Hex and Dismas patterns / teal, spice, cherry pop colorways.
   -work on my pricing matrices
   -get going with that line sheet

4. Finish pattern #4 and rework/design for pattern #5
Trellis stripe and as-yet-unnamed pattern, I'm looking in your directions!

5. Shore up the business end of things
I'm talking Bakery's 6-week class and I'm started attending Women in Business brown bag lunches that are put on through the Business School at LSU. I need to stay on top of the Bakery class and attend this month's luncheon.

6. Finish 2 quilts
The fabric is dyed as part of last month's wholesale work, now I need to put them together, quilt them, take photos.

7. Grow inventory and stock online shops
 For serious this time!

8. Finish "Reckoning' (art with a capital A)
I started a conceptual piece a few months ago and it's lingering around unfinished. I have an opportunity to show it next month, but I have to finish it first.

And now I'm putting my foot down with myself and saying, "that's enough!"

... ... ...

8 comments:

Liz said...

I am loving that there are a few of us in the Bakery class together! I say go with being ambitious on your to-do lists, because as you say, there will be a month that you'll get most everything done, and if you don't, you have a path, a direction, and, projects. Have a great February Sara!

owlandbunnyblog said...

Hi Sarah, even though your Jan sales were a little less than Dec, that's still great w/o it being a big shopping month! Breaking the Wholesale down into small goals is a great idea! Glad to hear you are in the Bakery class this month too!
Good luck for Feb!
deb

Isa Maria said...

Wow you have some fantastic goals that you achieved last month and have put for this month. It's definatley a good idea to split your wholesale task into manageable chunks because it's such a big one.
Good luck this month!
Isa

UrbanWildflowerDolls said...

Congrats on your goals. You've accomplished a lot! Also, I love, Love LOVE your fabric. Deborah
http://www.graysonstudios.com/blog

Sara Hopp Harper said...

Wow, girls, thanks so much for all the encouragement!!!

veebhu said...

It's great that you know what you have to do to update your shop & continuing its progress. Good luck on this month's goals! Love the V-day fabric `=O)

Cyn said...

I love your ambitious goal list! I think it's great to write them down and work on completing them the best you can.

Good luck with the Bakery class. I loved it and hope you do too!

Amber (Monk and Mao) said...

Quite the ambitious list, Sara! I'm jealous of everyone taking the Bakery class. I'll have to join the next one. Let us all know how it goes. Good luck getting things done this month!